Dhanush's Kolaveri Di bagged two prestigious awards at Creative Abbys awards at two award functions- The Goafest 2012 and IDMA 2012.
At the Goa fest 'Kolaveri Di' was awarded 1 gold and 1 silver while at the IDMA the song won 3 Gold awards across 3 categories namely Best Use of Videos - Social Media, Best Use of Social Networks - Language and Films/ TV Shows/ News Shows/ Events.
‘Kolaveri Di’ was awarded Gold in the Direct category and Silver in the Digital and Interactive category. ‘Jack in the Box’ was the agency for both the campaigns.
Sony Music along with the digital partners Jack in the Box said, “Kolaveri Di has set a new example worldwide and we are extremely thrilled about these awards as this is just the beginning. We are sure the success of this song will definitely be written in golden words in the history of music industry.”
The track "Why This Kolaveri Di" from the movie 3, which is written and performed by Dhanush, was initially leaked in internet. The song gained alot of popularity and later the makers launched the song as a single. Why this Kolaveri Di..... became the most searched video on YouTube in India which attracted more than 20 million viewers in just 28 days.
The movie '3' starring Dhanush and Shruti Haasan opened to huge expectations but received mixed responses. The movie will soon be released in Hindi as well but with a few modifications.